App Store Optimization, often called ASO, is the process of making your app easier to find in the App Store and Google Play. Ranking higher means more visibility, and more visibility usually means more downloads.
Choose a clear app name and subtitle
Your app name and subtitle are important ranking factors. Use a short, clear name and add one or two relevant keywords in the subtitle. Avoid stuffing too many words, because it can look spammy.
Research keywords people search
Look at the words users type when they look for apps like yours. Use keyword tools and check competitors. Pick keywords that are relevant and have a good balance of search volume and competition.
Make your screenshots and preview video convincing
The first two or three screenshots matter most. Show the main benefit of your app with short captions. Use the same style across your screenshots to look professional.
Write a clear description
Explain what your app does in the first lines, because that is what users see first. Use natural language and include key features and benefits.
Encourage ratings and reviews
Ratings affect both rankings and conversion. Ask users for a rating at the right moment, such as after they complete a successful task.
Test and update regularly
Track downloads, impressions and conversion rate. Test new screenshots or descriptions, and keep your app updated with fresh features.
Next steps
Start by improving your app name, subtitle and first screenshots. These small changes can make a clear difference in how people find your app.
