A brand identity is how your business looks and feels to the world. A clear logo, consistent colors and readable fonts help customers recognize you on your website, social media and print materials. You can start with a simple starter kit and grow it over time.
Your logo
A logo should be simple, memorable and easy to use at small sizes. Prepare versions in full color, one color, light and dark backgrounds. Keep clear space around the logo so it never feels crowded.
Your color palette
Choose one main color, one secondary color and a few neutral tones. Colors should match your industry and the feeling you want to create. Record the exact color codes so everyone uses the same shades.
Your typography
Pick one font for headings and one for body text. Choose fonts that are easy to read on screens and on print. Set sizes and spacing rules so your content looks consistent everywhere.
Your brand guidelines
Write a short guide that explains how to use your logo, colors and fonts. Include examples of correct and incorrect use. This keeps your brand consistent when new team members or partners create content.
Apply your identity everywhere
Use your brand on your website, email signature, social media profiles, business cards and presentations. Consistency builds trust.
Common mistakes
Using too many fonts, changing colors on every channel, or choosing a logo that is too detailed to read on a small screen.
